Brighter Minds Media Enters Into Licensing Agreement with DreamWorks Animation for Kung Fu Panda Novelty Books


Columbus, OH – March 25, 2008 – Brighter Minds Media, LLC (Brighter Minds), a wholly-owned subsidiary of Brighter Minds Media, Inc. (TSX: BRI.V), announced today that it has entered into a licensing agreement with DreamWorks Animation SKG, Inc. (NYSE:DWA) for  DreamWorks’ upcoming animated comedy, Kung Fu Panda. Brighter Minds will release a series of 3 children’s novelty books in May of 2008 to coincide with the film’s release in Summer of 2008. 

Enthusiastic, big and a little clumsy, Po is the biggest fan of kung fu around…which doesn’t exactly come in handy while working every day in his family’s noodle shop.  Unexpectedly chosen to fulfill an ancient prophecy, Po’s dreams become reality when he joins the world of kung fu and studies alongside his idols – the legendary Furious Five: Tigress, Crane, Mantis, Viper and Monkey – under the leadership of their teacher and trainer, Master Shifu.  But before they know it, the vengeful and treacherous snow leopard, Tai Lung, is headed their way, and it’s up to Po to defend everyone from the oncoming threat, turning his dreams of becoming a kung fu master into a reality.  Putting his heart – and his girth – into the task, the unlikely hero ultimately finds that his greatest weaknesses turn out to be his greatest strengths.  Kung Fu Panda is slated for theatrical release on June 6, 2008.

“It is invigorating to work with a licensor like DreamWorks,” stated Sam Ifergan, Chairman and CEO of Brighter Minds.  ““They are undoubtedly a leader in the industry, and they have created a truly winning story with Kung Fu Panda.  The art is lush and stunning and we are really enjoying working with these characters. We already have strong pre-orders for our titles both in North America and internationally.”

With a focus on keeping reading fun and engaging for even the most reluctant of young readers, Brighter Minds’ publishing program is known for bringing popular characters to new and often innovative novelty book formats.  The titles created for Kung Fu Panda are no exception - bringing the story of Po, the Furious Five, and their battle to save the Valley of Peace to fun, interactive formats that build on the story and its characters. 

Kung Fu Panda Fact Book, Kung Fu Panda Magnetic Storybook, and Kung Fu Panda Create-a-Story will be available online and at retail outlets throughout the US and Canada in Mayof 2008. 

About Brighter Minds Media, LLC

Brighter Minds Media, LLC is a publisher of online and multimedia materials for the whole family with a focus on creating a wholesome online environment for children.  Brighter Minds is also proud to offer a fun and educational line of retail products including software, DVD games and books, as well as a growing catalog of online games and content for the family.  Brighter Minds’ products are available online and at major retailers across the United States and Canada. Brighter Minds Media, LLC is a wholly-owned subsidiary of Brighter Minds Media, Inc. Brighter Minds Media, Inc. is publicly traded on the TSX Venture Exchange (TSX: BRI.V) and is a Hargan Ventures (www.harganvc.com) investee company.  More information about Brighter Minds can be found at www.brightermindsmedia.com.

Kung Fu PandaTM & © 2008 DreamWorks Animation L.L.C.